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100% Pass Efficient Marketing-Cloud-Personalization - Marketing Cloud Personalization Accredited Professional Exam Actual Exam Dumps

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q114-Q119):

NEW QUESTION # 114
What are the three primary areas of data stored in IS which represent a company's key business informative?

A. Employee performance
B. Shadow catalog information
C. Statstical tracking of KPI's
D. Operational information
E. User behaviour

Answer: B,C,E

NEW QUESTION # 115
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
C. marketing cloud Personalization uses third party software to match anonymous and known identities
D. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Answer: D

NEW QUESTION # 116
What are two ways to populate the Marketing Cloud Personalization catalog?

A. ETL Feed
B. Third-party Integration
C. Web SDK
D. Email Pixel

Answer: A,C

NEW QUESTION # 117
When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?

A. Unique
B. Not Unique
C. Identity Namespace
D. Identity String

Answer: A

Explanation:
When configuring a newIdentity Attribute, theUniquesetting is used if the attribute uniquely identifies an individual across the entire dataset, ensuring accurate identification and segmentation.
Reference: Salesforce Interaction Studio Identity Management Guide.

NEW QUESTION # 118
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A. IS uses probability matching to determine if two or more profiles represent for user identity
B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D. IS users third party software to match anonymous and knows identifies

Answer: A

Explanation:
* Employingprobabilistic matching algorithmsto evaluate whether multiple anonymous profiles belong to the same user.
* Merging profiles when sufficient data overlap or identifying information becomes available, allowing for a seamless personalized experience.
References:
* Salesforce Interaction Studio Documentation - Profile Unification

NEW QUESTION # 119
......

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